The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
saatchi & saatchi
Client
Title
Category
Award
Points
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Digital Design
Points: 3.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Out of Home / Single
Points: 3.00
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Physical Items
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Digital & Online / Ecommerce
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Active Engagement / Call to Action
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Brand Partnerships
Points: 3.00
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Television & VOD / Varying Length Series
Points: 3.00
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Online Films & Video / Long Form - Single
Points: 3.00
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Craft / Storytelling
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: NFTs & the Metaverse / NFTs
Points: 3.00
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Cinematography / Single
Points: 3.00
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Sustainable Development Goals
Points: 3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Goldfish
Title:
Go For The Handful
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Out of Home / Single
Award:
2022 Design Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
TikTok
Title:
You Have To See It
Category:
Craft / Storytelling
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Points:
3.00